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About Us

Let me tell you the Frock On Story

Frock On Boutique is the reality of a long held dream for sisters Melanie Bradley (Me) & Tiffany Loeve. 
EST: February 2015 

For us, creativity and fashion have always played a large role in our lives. With a seamstress mother and jockey father dressing to the nines for Race Day was a regular occurrence. It wasn’t until we; (now mothers to young families ourselves) moved back to our home town of Walgett in North West NSW that we realized purchasing clothes that fit, made us feel good and didn’t cost the earth was a problem. There is a large misconception that country women are not interested in fashion, in reality rural women know how to shop its the accessibility to great retail locality that is the problem.

In 2017 I  became the sole trader and have endeavoured to continue providing a quality shopping experience. For over 25 years I have been in the retail & beauty industry. Starting my hairdressing trade as an 18 year old in Sydney, then on to working in London, and travelling through Europe & Africa, before unexpectedly returning home due to illness. 

I am a mum to two small kids, I have a passion for Walgett and rural areas, and continue to pursue ways to provide good quality, affordable clothing.

With the introduction of my Pre Order Work & Country Clothing range, I can provide a 20% saving as I am not carrying the stock and it is ordered twice a month as needed.
By supporting Frock On, you are supporting a small business with a passion for rural communities.
Times are tough, so supporting small business lets us continue to support you and tiny towns.

Frock On! Mel x


Visit us in store at 56a Fox St Walgett NSW 2832 or purchase online.

ABN: 39265055404